News Article


News Releases

Fox Cities Embroidery Becomes Licensed Online Store Partner

Thursday, August 11, 2022

Fox Cities Embroidery Becomes Licensed Online Store Partner

STEVENS POINT, Wis. – The Wisconsin Interscholastic Athletic Association and Fox Cities Embroidery have entered into an agreement making the Hortonville-based company the platform for the association’s official online store.

August signals the official launch of the WIAA online store – powered by Fox Cities Embroidery. The agreement directs Fox Cities Embroidery to manage and operate the online store at all times with a variety of items. 

Products with the WIAA logo and branding are available in various colors, styles and sizes with personalized apparel and merchandise options. The online store offers a one-stop shopping experience for WIAA-licensed logo apparel and officiating uniforms and gear, supplied by Smitty Officials Apparel.

The officiating options on the store feature NFHS- and WIAA-approved apparel and equipment for respective sports such as officiating shirts and pants, whistles, game cards, caps, duffle bags, jackets and lanyards. More sport-specific items are also available such as baseball umpire masks, chest protectors and indicators; football penalty flags and chain clips; and wrestling armbands and flip discs.

In an effort to help get new officials ready for their first contest, starter kits are available. These kits include the approved uniform and gear you need to get started in the respective sports at an affordable price with a discount.

“Fox Cities Embroidery is excited to grow our relationship with the WIAA, member schools and officials,” said Travis Korth, account manager at Fox Cities Embroidery. “We are happy to provide a one-stop shop for officials gear and WIAA-Licensed apparel for WIAA officials and their membership.”

School Districts, athletic teams, officials’ associations and businesses that are seeking an experienced apparel vendor for any of the following items, please contact Travis Korth at Fox Cities Embroidery at: or 920-779-9560.  Fox Cities Embroidery specializes in online apparel stores, bulk screen printed orders, rush orders for conference, regional championship and State-bound apparel, uniforms, sporting equipment, promotional products and corporate wear to name a few specialties. 

The WIAA, as defined by its Constitution, is a voluntary, unincorporated, and nonprofit organization. The membership oversees interscholastic athletic programs for 516 senior high schools and 45 junior high/middle level schools in its membership.

# WIAA #



Theme picker